Bally Technologies barely needs an introduction to slots fans. But here's one anyway.
Producing top slot machines, video slots and online slots since the late '60s, Bally has gone through plenty of turmoil during its life but it arguably boasts some of the best-loved slot machines in the world.
From the Strip casinos of Vegas to the pubs and clubs of Australia, Bally slots can be found almost anywhere. Let's take a closer look at how Bally grew to become one of the major players.
The story of Bally is really the story of two distinct companies: Bally Gaming and Advanced Patent Technology. The latter started off its existence in 1968 when founders Alvin Snapper and Jack Solomon set up the firm as a medical products manufacturer.
But it wasn't until 1979 that the newly-monikered Alliance Gaming entered the gaming market with the acquisition of slots giant, the United Coin Machine Company.
The firm's own casino - the Colorado Belle - followed and began a process of providing casinos in America with its unique brand of slot machine. Within a few years, the company had grown to become the world's largest provider of slot machines.
Bally Gaming, meanwhile, had - as Bally Manufacturing - been producing pinball machines and mechanical slot machines since the 1930s.
In 1963 the company released the 'Money Honey' pokie machine, which at that time was the first machine to feature a motor and electronic 'hopper'. The game was revolutionary, allowing for much bigger prize payouts.
Bally was able to move forward in the 1970s when Atlantic City legalised gambling, and bolstered its position in the 1980s with acquisitions of major Vegas casinos like the MGM Grand. It was later renamed Bally's Las Vegas and remains open to this day.
This is where Alliance Gaming re-enters the story. With the 1995 buy-out of Bally Gaming by Alliance, the firm finally changed name to Bally Technologies Inc. in 2006. Along the way, however, many businesses across the world had used the Bally name for various spin-offs and gaming projects.
By then, Bally had made more history with the 1994 release of 'Game Maker'. It was the first touch-screen slot to be launched in casinos anywhere in the world while also allowing players access from any one of 10 different slots.
As if pioneering machines wasn't enough, the 'Thrillions' slot became - in 1999 - the biggest progressive jackpot slot anywhere in the US.